Companies love subscriptions because it gives them recurring revenue every month and a compulsion to use their product, because customers are usually either too lazy to cancel and sign up for something else or believe that the money already invested represents the overall price of the product. However, some companies and/or groups, such as Microsoft, the RIAA, some of the digital music downloads purveyors, let the allure of recurring revenue get in the way of a user experience. Customers are confused when they go to look for a song and suddenly it is not there, because exploding media is defective by design.
23 December 2007
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