A Halo of Air

Many people are familiar with the "iPod Halo Effect," or people with iPods buying Macs, iPhones and Apple Products. iPhone owners hear many reactions similar to, "You have an iPhone?!?" Unless you've been living under a rock for the past year or so, you've heard about the iPhone.
I believe that Apple wants the same thing to happen with the MacBook Air. People will hear about it, remember it as that ultra-tiny notebook and want one, just like the iPhone. Hm, might this increase Mac adoption, at least in portable computers? We'll have to see.